Comments for Indianapolis Marketing and Media

Comment on Jimmy "Mad Dog" Matis Fired by Q-95 by Education

Education — Fri, 26 Feb 2010 03:00:25 +0000

There’s a wealth of information here. Thanks! I’ll be back for more.

Comment on Hard Lessons from eBay by Jeremy

Jeremy — Thu, 28 Jan 2010 13:50:46 +0000

Thanks for the nice post. I was unaware of the change to the stores application. It is so hard to keep up with the new rules at eBay, its like the IRS! I was considering using the stores in 2010, but not now. Will look around for other auction sites.

Stalinistic pricing policies at eBay might drive business back into the market place. People with stores might start to think… “This sucks… I really need to make my own website and not rely on eBay so much…” Then they need help! It might be an opportunity for a web savy entrepreneur with a plan and some solutions!

Comment on Marsh Coupon Fiasco: Beware of the Share by Cheryl Gustin

Cheryl Gustin — Wed, 12 Aug 2009 17:17:33 +0000

Clearly, they weren’t thinking…OR…They weren’t thinking clearly. It amazes me that they aren’t even trying to address the negative PR and long-term effects on their brand.

Comment on Marsh Coupon Fiasco: Beware of the Share by David Dawson

David Dawson — Mon, 03 Aug 2009 18:35:45 +0000

Marsh may want to consult with Krusty the Clown (from the Simpsons) who, in the episode titled “Lisa’s First Word” offered free hamburgers for American victories in certain events in the 1984 Summer Olympics. Of course, Krusty only offered them in events the Russians were sure to win. When the Russians boycotted the games, Krusty faced ruin. He rebounded by vowing to spit in one hamburger in ten. Homer, of course, responded, “I like those odds.”

Comment on Marsh Coupon Fiasco: Beware of the Share by admin

admin — Mon, 03 Aug 2009 18:18:38 +0000

Well said, Jason, and thanks for the comment. The economy is a major factor here and your comparison with the cash-for-clunkers program is apt.

With Kroger having just grabbed the Pacer sponsorship from Marsh, this would be a great time for them to do the coupon and make further inroads into Marsh territory. Will be interesting to see what happens next.

Comment on Marsh Coupon Fiasco: Beware of the Share by jason

jason — Mon, 03 Aug 2009 18:09:19 +0000

I think marketing and product managers, plus our congress-people, underestimate the financial stress most car-buying/grocery-store-shopping Americans are under and the power that even a small discount can make on a budget. Forget thinking of the Facebook coupon as a social media experiment, it opened the door on a real need and unleashed an amazing opportunity. $10 off a weekly shopping, especially in a shop like Marsh which highlights weekly specials for card-carrying members, shouldn’t be suspended over a misunderstanding of social media (if that was the case). This highlights the needs of their market, and a true success in connecting with them. How long until Kroger or Target launches their coupons?

(Similarly congress should keep funding the cash-for-clunkers program. Over 200k vehicles in the 1st week, why suspend that? It’s working!)

Comment on Rick appears on Ingrid Cummings' "Rubicon Salon" radio program (WICR 88.7) by Sierra Skye

Sierra Skye — Wed, 13 May 2009 07:13:33 +0000

I read your blog in a regular manner, and I really like your way of writing
Please keep going, smile
your sierra

Comment on The Trouble With Twitter and the "Twitter Quitter" by Dunl

Dunl — Thu, 30 Apr 2009 16:06:36 +0000

Andrew raises a good question on methodology -- which I've not yet seen answered -- in the comments on Nielson Online's blog post:

Pretty much every twitter user who keeps using the service rapidly moves from using the website to using a desktop/mobile client like Tweetdeck, Tweetie, etc.

This means that if you’re only measuring website visits (as opposed to API calls, which is what any client software uses), your stats would be skewed.

Comment on How To Screw Up a Billboard and Blow Your Budget by Topher

Topher — Thu, 02 Apr 2009 02:28:46 +0000

THANK YOU! I saw the same sign and wondered those exact same words (in fact, I uttered, “YES!” when I ready that part of this blog). I’m glad I’m not the only one who had no idea what PT and OT were. I honestly thought PT was Part-Time and was just stuck on what OT was. Determined it was probably Over-Time, but that didn’t make sense and I just stopped caring.

“Physical Therapy” and “Occupational Therapy” are really long, so I can see why they abbreviated it. Doesn’t mean it was the right decision though. Thanks for making me not feel like an idiot anymore. =)

Comment on How To Screw Up a Billboard and Blow Your Budget by Annie

Annie — Fri, 27 Mar 2009 09:51:40 +0000

hahaha.nice one