Today is the first day of the new digital-only broadcast television world in the USA.
Were you ready?
General
How To Screw Up a Billboard and Blow Your Budget
Sometimes I see or hear something that just makes me crazy, and this is one of those times. I don’t know who created this billboard, nor do I really want to know. Sometimes decisions are made by committee and sometimes the results reflect that. I don’t write about this to pick on anyone. I do [...]
Marketing Tips and Tricks
Blogging: It’s More Than You Think
Things change fast, and change seems to happen faster every day.
Blogging is a hot topic everywhere. But are you thinking about blogging the right way?
Recently I’ve started working with a new company called ProBlogService, headed by a couple of sharp gentlemen named Mike Seidle and Paul Lorinczi. They are taking what they’ve learned from web [...]
General
Marketing in Uncertain Times
There are two things that we know today:
One: Barack Obama has been elected to become the 44th President of the United States.
Two: The economy is in a wild and woolly downturn.
What to do with this information?
Regardless of your political leanings, it’s clear from what President-elect Obama has said during his campaign, and since, that the [...]
Marketing Tips and Tricks
What Would Google Do?
Not letting any grass grow, seeing as how we are now deep in the post financial crash world. So here are some thoughts from Jeff Jarvis, who has written a book called WWGD (What Would Google Do) which is out in January. Some highlights:
* The link changes everything. We live in a hyperconnected world. If [...]