Just saw this article while scanning CNN.com.
http://money.cnn.com/2009/08/13/news/economy/junk_mail/index.htm?postversion=2009081811
Net, there’s less direct mail showing up in your mailbox, primarily because the onslaught of credit card, mortgage and refinancing offers that barraged the consumer during the past few years has ended as the economy overheated and collapsed.
I’m thinking this presents one heck of an opportunity for marketers to [...]

Here’s a great example of a marketing nightmare combined with some steep learning on the power of social media. Marsh Supermarkets is likely now looking for some other “fresh idea” to replace one that apparently worked a little too well.
According to a story in the Indianapolis Business Journal, the grocery store posted a [...]